Caesars Sportsbook

Caesars Sportsbook sought to establish a strong presence on social media and engage with a new audience by creating a unique brand voice and style. As the Executive Creative Director leading the charge, I assembled a talented team and spearheaded the development of a captivating content strategy centered around the beloved Caesar character. Through a combination of behind-the-scenes videos and entertaining outtakes, we successfully connected with users and propelled the brand to new heights.
 

When I first embarked on this project, Caesars Sportsbook faced the challenge of connecting with a diverse audience who were passionate about sports and online betting. The goal was to create content that not only resonated with existing users but also attracted a fresh demographic. We needed a distinctive brand voice and an engaging approach that would captivate and entertain.

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To tackle this challenge, I understood the importance of building a strong brand identity and a relatable character. Drawing inspiration from the iconic Caesar persona associated with Caesars Entertainment, I envisioned leveraging this character's charm and charisma to establish a connection with our target audience.

 

To engage the audience, we harnessed the power of behind-the-scenes content and outtakes, allowing viewers to gain a glimpse into the inner workings of Caesars Sportsbook. Through these videos, we showcased the dedication and passion of the team behind the scenes while injecting humor and entertainment using the beloved Caesar character.