Macys

In June 2019, Macy's, one of the largest department store chains in the United States, celebrated World Pride Day by launching a campaign that highlighted stories of LGBTQ+ individuals and their journeys to self-acceptance. The campaign aimed to showcase the diversity of the LGBTQ+ community and celebrate the progress made towards LGBTQ+ rights and inclusion.

The main objective of the campaign was to show Macy's support for the LGBTQ+ community and to promote a message of inclusivity and acceptance. The campaign also aimed to drive engagement and sales among the LGBTQ+ community and allies during Pride Month.

We created a series of videos featuring LGBTQ+ individuals sharing their personal stories of self-discovery and acceptance. The videos were shot in a documentary-style format and were shared on Macy's social media channels, including YouTube, Instagram, and Twitter. The campaign also included a window display at the Macy's flagship store in New York City, featuring rainbow-themed designs and slogans promoting acceptance and inclusion.

The Macy's World Pride Day campaign was a huge success, both in terms of engagement and sales. The videos generated over 1 million views across social media platforms, and the campaign hashtag #AllPrideNoPrejudice was widely shared and used by Macy's customers and LGBTQ+ supporters. The campaign received positive feedback from customers, with many praising Macy's for their support of the LGBTQ+ community.

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In addition to driving engagement, the campaign also had a positive impact on sales. Macy's reported an increase in sales during Pride Month, with many customers specifically mentioning the World Pride Day campaign as the reason for their purchase. The campaign also helped to attract new customers to Macy's, particularly among the LGBTQ+ community and allies.

The Macy's World Pride Day campaign was a great success, both in terms of engagement and sales. By showcasing the diversity of the LGBTQ+ community and promoting a message of acceptance and inclusion, Macy's was able to connect with customers and attract new business. The campaign demonstrated Macy's commitment to supporting the LGBTQ+ community and promoting equality, and served as a great example of how companies can use their platform to promote social causes.