Revlon

Revlon has been a household name in the beauty industry for decades, but the rise of social media had left the brand struggling to keep up with its younger, digitally-native competitors. The company knew it needed to revamp its social media and digital strategies if it wanted to stay relevant and reach new audiences.

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The first step Revlon took was to hire a diverse team of experts who understood the power of inclusivity and authenticity in the social space. This team recognized that the beauty industry had traditionally catered to a narrow definition of beauty, leaving many consumers feeling excluded and marginalized.

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To address this, we helped Revlon augment existing campaign elements to showcase the diversity of beauty and empower people of all ages, races, and genders to express themselves through makeup. They launched a social media hashtag, #LiveBoldly, encouraging people to share their stories and celebrate their unique beauty.

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The campaign was a huge success, resonating with a new generation of consumers who were hungry for brands that celebrated diversity and inclusivity. Revlon's social media presence exploded, with its accounts quickly amassing thousands of followers and engagement rates soaring.

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As the campaign gained momentum, Revlon began partnering with influencers and celebrities who embodied the #LiveBoldly message. They brought on model Ashley Graham, actress Gal Gadot, and many others, who shared their own stories of overcoming adversity and embracing their individuality.

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Together, the team at Revlon and their partners created content that was authentic, inspiring, and inclusive. They shared tips and tutorials for makeup looks that worked for all skin tones and featured people of all ages and backgrounds in this campaign.