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Smith Tea

Smith Tea is a small tea company that specializes in handcrafting tiny batches of exquisite full-leaf teas and botanicals. They wanted to create an online campaign to promote their brand and products, and to connect with customers in a more meaningful way.

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Smith Tea had several objectives for their online campaign, including:

  • Increasing brand awareness among their target audience

  • Driving more traffic to their website and online store

  • Increasing sales of their tea products

  • Building customer loyalty and engagement

  • Creating an online brand that reflected the craft and quality of the product 


To achieve these objectives, we helped Smith Tea via:

  • Creation of blog articles on the benefits of tea, recipes featuring tea, and behind-the-scenes stories about the tea-making process that focused on intent and ritual

  • A revamp of their social media accounts on Facebook, Instagram, and Twitter, where they shared images, videos, and other content related to their brand and products that tied lifestyle to product

  • Paid advertising on social media and Google to reach new audiences and drive more traffic to their website

  • Seasonal campaigns that connected the audience to the product and the seasonality at hand

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We collaborated in creating a range of content for this campaign, including:

  • Blog content featuring recipes for tea-based drinks and food, interviews with tea growers and producers, and informative articles on the health benefits of tea

  • Social media posts featuring high-quality images of their tea products, behind-the-scenes photos of their production process, and user-generated content featuring customers enjoying their tea time moments

  • Sponsored posts from health and wellness influencers, featuring product reviews, recipe ideas, and personal stories about how Smith  products had improved their health and well-being

 

Smith's online campaign was a huge success, with the following results:

  • A 25% increase in website traffic during the campaign period

  • A 50% increase in online sales of Smith Tea products

  • A 20% increase in engagement on their social media channels

  • A 15% increase in brand awareness among their target audience
     

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